Amyotrophic lateral sclerosis (ALS), often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
Recently you may have noticed the latest “Ice Bucket Challenge Movement” to hit the social media realm. To date, it has helped to raise 31.5 million dollars for charity. Athletes, movie stars, talk show hosts, elected officials, celebrities and people around the world have joined in to help the cause, posting their Ice Bucket Challenge Videos on Facebook, YouTube, Twitter and other social media outlets.
How the Ice Bucket Challenge Works:
Within 24 hours of being challenged, (via video on social media) participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant’s head. Then the participant calls out and nominates several people to participate in the challenge.
The participant is expected to donate $10 to the ALS Association if they have poured the ice water over their head and donate $100 to ALS Association if they have not.
Positive Attitude has donated $100 to the ALS Association, and we now nominate all of our Facebook fans to take the ALS Ice Bucket Challenge! Post your videos on our Facebook Page and accept the challenge for a good cause!
The best part about it, besides donating to a fantastic cause? Positive Attitude will send a FREE Bracelet to the first 100 people who complete the challenge and mention in their video that they have been challenged by www.yourpositiveattitude.com. Tag us on Facebook in your video post and post it directly our Facebook Page! www.facebook.com/haveapositiveattitude
You MUST complete this challenge in 24 hours to win a free bracelet and you must call out Yourpositiveattitude.com in your video so we know that you accepted our ice bucket challenge!